Ross Honeywill is an internationally recognised social scientist and corporate advisor specialising in measuring, mapping and unlocking PREMIUM value in an increasingly commoditized business world.

A bestselling author, his books have been published on 3 continents with his most recent  book, Being NEO: Embrace your inner NEO and change the world published internationally in August 2023.

Executive director at the Centre for Social Economics, an innovation centre based in Melbourne, he is also an Adjunct Associate Professor at the University of Tasmania’s school of business & economics.

As a premiumization expert, Dr Honeywill has assisted global and national brands including Lexus, Abercrombie & Kent, Sony,  Moët-Hennessy, Qantas, Four Seasons Hotels & Resorts, National Australia Bank, JB Hi-Fi, Westpac Broking, David Jones, ACP Magazines, Macquarie Bank, Tourism Tasmania, A.H. Beard, among others.

Creator of the NEO premium consumer typology – a powerful economic model that maps and measures high-value consumption – his premiumization work with Sydney-based consultancy PREMIUM and Roy Morgan Premium is predominantly in Australia and North America.

In 1997 professional services giant KPMG bought his Values Bank Research Centre and re-badged it to the KPMG Centre for Consumer Behaviour with Honeywill as its founding managing director in the Asia / Pacific region. He soon became an internationally recognized authority on the impact of data and premium consumer disruption on business and management. Prior to KPMG, he was a research director and business strategist. Before that, he worked as a retail executive for Australian fashion chains, and in arts administration.

Ross Honeywill has a PhD from the University of Tasmania. He is a former board member of the Melbourne Social Equity Institute at the University of Melbourne, has served as Chairman of Tasmania’s Festival of Voices and was a board member of the Melbourne International Film Festival. He was chairman of judges for the 2013 Tasmanian Literary Awards.

Ross Honeywill lives in Melbourne, Australia with conceptual artist, author, and curator Dr Greer Honeywill.